Welcome…

You’re at the website of Le Coyte Communication Strategy.

Thanks for your visit. Please excuse the site. It’s time for a redesign but you’ve arrived before I’ve finished. Feel free to browse this temporary page outlining my services.

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”
Sydney J. Harris

I’m Rick Le Coyte. I live & work in Bath. I specialise in:

  • Communication Strategy
  • Website editing
  • Making websites
About

I’ve worked in communications since 1987, including roles as a Greenpeace campaigner, campaign & communications strategist, BBC New Media Producer and, since 2000, a freelancer. Read more here: http://www.linkedin.com/in/ricklecoyte

Whether you’re a business or non-profit organisation, I – alone or working with associate top-notch strategists, researchers, designers & developers – can help your communications get through.

If you’re interested in hiring me, send a message by using this form

Thanks for reading.

  • Communication strategy

    You know your organisation's business goals. I can help ensure your communications are contributing to meeting them.

    • Audience reseach: Effective web communication starts here. It is as much about understanding the mind of - & listening to - the receiver as it is about technical excellence in sending information. Understanding the values & motivation that underpin behaviour is key to engaging people.
    • Content strategy: website content, as I'm sure you've experienced, can become messy over time. Content Strategy is a systematic approach, ensuring content receives the attention it deserves to keep it fit-for-purpose.
    • User-testing: observing even a small number of people using a site can tell us a lot about how to tweak it so that it becomes easier to find what they are looking for. Don't Make Me Think is a good approach & one that I follow.

    Website editing

    Sometimes it can be hard to find time to keep websites fresh (see Content strategy). If you're busy with other priorities, I can help keep your site up-to-date & 'on message' .

    Making websites

    Bespoke or Wordpress sites - mobile-ready - made to your specifications.